💢Most media buyers obsess over CPM, CTR, and ROAS.
But here’s the truth: a lot of campaigns don’t die because your ads are bad, they die because… your prepaid balance ran out.
The golden rule I teach my team: keep your balance at least 1.2x your daily spend.
It sounds simple, but it:
👉Prevents Facebook from pausing your campaign mid-day
👉Reduces the risk of losing momentum while scaling
👉Saves you from the nightmare of “ads turning off while they were crushing, leads disappearing, and clients asking why”
Scaling is like driving a supercar, you don’t want to run out of fuel halfway.
This weekend, check your balance before you open up your budgets.
Don’t blame “Facebook being moody” tomorrow for something you could have prevented today.
Để lại một bình luận